IntelliPulse Story
Skilled Trade Member Services
| Situation: | A not-for-profit organization with a mandate to certify the skilled trade providers wished to understand the strengths and weakness of its service to ensure quality services and products and enhance membership benefits and loyalty. |
| Method: | A survey was mailed to a random sample of over 1600 clients across Canada. |
| Outcome: | The research provided insights into client’s views on the value of certification, and allowed the organization to identity vital changes to it services. |