Our Approach

IntelliPulse approaches research through Information Windows that seeks to identify the motivations that influence key audiences on how they respond to your business decisions. We develop measures for each window, design questions, and use the collected information to develop strategies for our clients.

Defining the Information Windows Understanding key audience …		Developing Strategies Leads to clients …
Values and beliefs		Identifying common goals and developing priority positioning
Attitudes and opinions		Identifying strategic and tactical service or communications efforts
Awareness / cognition		Defining specific audience segments
Behaviour		Testing the effectiveness of programs
Information & influencer sources / mechanisms		Developing communications messages and methods

IntelliPulse emphasizes research designs that are customized to each client’s unique needs.