IntelliPulse approaches research through Information Windows that seeks to identify the motivations that influence key audiences on how they respond to your business decisions. We develop measures for each window, design questions, and use the collected information to develop strategies for our clients.
Defining the Information Windows
Understanding key audience …
Leads to clients …
Values and beliefs
Identifying common goals and developing priority positioning
Attitudes and opinions
Identifying strategic and tactical service or communications efforts
Awareness / cognition
Defining specific audience segments
Testing the effectiveness of programs
Information & influencer sources / mechanisms
Developing communications messages and methods
IntelliPulse emphasizes research designs that are customized to each client’s unique needs.