Our Activities
IntelliPulse provides research-driven intelligence and advice in the following areas:
Examples
Hospital Service Change Communications
Non-hazardous Waste Management Site Expansion
Public Attitudes towards an Environmental Initiative
Waste Management Facility Awareness and Impact
Socio-economic Impact Assessment
- Issue awareness and knowledge
- Opinions on proposed activity
- Anticipated outcomes affecting attitudes and behaviours
Examples
Health Care Professional Services and Assessments
Life Insurance Product Assessment
Rail Sector Customer Satisfaction
Skilled Trade Member Services
Utility Customer Satisfaction
Client, Customer, Member Satisfaction
- Needs and expectations of the service provider
- Satisfaction with performance, benchmarking
- Identification of derived importance and gaps in needs and satisfaction
- Tactical approaches to increasing satisfaction through Key Driver definition
Examples
Emergency Planning Communications
Employee Communications
Hospital Service Change Communications
Public Education Campaign
Redesign of a Bill
Corporate Communications
- Attribute identification and assessment
- Message testing
- Awareness and recall measures
- Monitoring communications effectiveness
- Impact on image, behaviour changes, product purchase, actions
Examples
Gentrification of a Neighbourhood
Mandating Speed Governors on Trucks
Municipal Amalgamation Impact on Residents
Private Purchase of a Public Utility
Public Attitudes towards an Environmental Initiative
Public Opinion Polling
- Issue identification and testing
- Proposition support and opposition
- Monitoring and trend tracking
- Voter intention
Examples
Corporate Image Assessment
Life Insurance Product Assessment
Newspaper Design and Launch
Retail Store Competitive Positioning
Corporate Positioning and Brand Equity
- Identification of values and beliefs
- Assessments on personality, services and image
- Positioning for niche strategies
- Information sources and impact
Examples
Consumer Market Demand for Service
Home Service Market Demand
Life Insurance Product Assessment
Market Segmentation
Newspaper Design and Launch
Redesign of a Bill
Skilled Trade Member Services
Program / Service / Product Testing and Positioning
- Usage and attitudes
- Forecast market share
- Relationship decision-making criteria
- Attribute qualities
- Price sensitivity
- Information sources
Examples
Client Abuse Prevention Program
Employee Commitment to Corporate Environmental Principles
Employee Communications
Government Department Service Changes
Employee / Organizational Effectiveness
- Knowledge of and opinions on corporate goals and directions
- Contributors to satisfaction
- Issues assessments
- Communications messages and methods