Inside blue people

IntelliPulse Story

Consumer Market Demand for a Service

Situation: Before committing to an expansion plan, a natural gas utility wished to examine the likely take-up of service if a pipeline was installed on rural route streets.
Method: IntelliPulse gathered telephone numbers based on postal codes along the proposed pipeline route. Telephone interviews were undertaken among household energy decision-makers.
Outcome: The report provided a description of the market, the demand curves for interest, and an analysis of the criteria used in deciding whether to convert from the household energy source to natural gas.