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Situation:
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Our client needed to inform its customers about deregulation of utility rates and the impact on customers and their bills. A communications campaign was developed that included bill inserts and media advertising.
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Method:
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Telephone surveys were undertaken among stratified samples of seven customer classes. Five separate surveys were undertaken throughout the two-year communications campaign.
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Outcome:
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The research tracked changes in awareness and knowledge of deregulation, and awareness of the client’s communications. Guidance was provided on the next stage of communication messages.
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