Inside blue people

IntelliPulse Story

Public Attitudes towards an Environmental Initiative

Situation: The municipality entered an agreement with the federal government to clean-up and safely store for the long term the historic low-level radioactive waste in the community.
Method: IntelliPulse has completed 8 tracking studies; 350 interviews were conducted among a random sample of residents in two wards.
Outcome: The reports test for significant yearly changes in awareness, opinions and attitudes, public concerns with the clean-up and storage methods, and communications needs. The findings are reported back to the community through the client’s newsletter and are used for communications and project planning.