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IntelliPulse Story

Life Insurance Product Assessment

Situation: The group life division of an insurance company wished to gauge satisfaction with its product versus that provided by the competition.
Method: Telephone interviewers were conducted among insurance brokers and consultants who had the primary role in recommending a group life package to their clients. Three segments were studied: those who have dealt with the company, those who have not dealt with the company but work in a firm that has, and those who have never dealt with the company.
Outcome: The client used the study findings to refine the characteristics of the product and provide a more attractive and competitive package for clients.