IntelliPulse Story
Life Insurance Product Assessment
| Situation: | The group life division of an insurance company wished to gauge satisfaction with its product versus that provided by the competition. |
| Method: | Telephone interviewers were conducted among insurance brokers and consultants who had the primary role in recommending a group life package to their clients. Three segments were studied: those who have dealt with the company, those who have not dealt with the company but work in a firm that has, and those who have never dealt with the company. |
| Outcome: | The client used the study findings to refine the characteristics of the product and provide a more attractive and competitive package for clients. |