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IntelliPulse Story

Home Service Market Demand

Situation: The company wished to improve the effectiveness of its repair and maintenance services for central air conditioning.
Method: A random sample of the customer base was developed for a telephone survey. Respondents were screened for having central air conditioning and undertaking repair, service and maintenance work within the past six months.
Outcome: The study determined the potential market size for the service, the attributes of competing companies, and the demand for the service at what price.